Not sure if this is good new or not for Bugatti lovers.

Because one of the worlds most exclusive car makers has just announced it is to launch a chain of shops.

Well I say shops but they are actually high end boutiques devoted to the Bugatti brand. The first one is now open in London opposite Harrods in Knightsbridge, is the first of a planned 30, all of which are operated on a franchise basis.

“Luxury super sports cars will always be our core business,” CEO Dr Wolfgang Durheimer said at the opening, “but Bugatti also represents a very special luxury lifestyle. The stores will help grow Bugatti’s worldwide visibility.”

Outlets in Tokyo, Doha and Dubai will follow next year, which gives you some idea of the brand’s centre of gravity, although more Veyrons have been sold in London than anywhere else.

“You can be absolutely sure that we will be sticking to our basic principles,” Durheimer added, when TG.com pushed him on the sometimes murky world of the ‘brand extension’, “which is building the world’s finest super sports cars.”

Exactly what form the next Bugatti road car will take, following the aborted Galibier super limo, Durheimer wouldn’t say. But something’s definitely coming, and it isn’t just a pair of blue shoes with a central seam like the one on a Type 57 Atlantic.

In the meantime, fill your – very expensive – boots in the Bugatti store. It’s split into sections: the marble-floored, Tron-lite area that houses the Performance Luxury Collection, and the more aromatic and woody luxury bit that contains the Ettore Bugatti Collection.

There are clothes, bags, accessories, and Lalique crystal objets d’art. There will also be furniture. (Ettore’s dad was a cabinet maker, apparently, so it’s authentic.)

Source – http://www.topgear.com/uk/car-news/Inside-Bugattis-glitzy-London-shop-2014-11-17

Just make sure your credit card is ready for the hammering it will receive should you look to purchase.