If you think that Ferrari could not be more exclusive then think again because they have just launched a new car that is aimed at only the super rich.

Only 6 have been made and to get one you have to be personally invited by Ferrari. Not surprisingly Ferrari have already spoken to their chosen few and all six have been snapped up.

The super car known as the Ferrari Sergio,is a concept car was unveiled at the 2013 Geneva Motor Show.

It was designed in collaboration with Italian firm Pininfarina, and each model is expected to sell for millions, though Ferrari would not disclose an exact price.

Ferrari, which is owned by Fiat (FIADF), has built a world-class name for itself based on its reputation for exclusivity.

It capped production at 7,000 cars per year to ensure demand consistently outstrips supply, making its cars all the more desirable.

However, after a recent management shake-up, the company said it will ramp up production by 5% this year to ensure its waiting list doesn’t get out of control.

While vehicle output may be increasing, limited production cars like the Sergio help Ferrari keep its exclusive edge.

The automaker also offers a “one-off” program where rich car collectors can buy a completely original car that they help design themselves. Each car costs millions.

It’s as far removed from mass production as you can get,” said a Ferrari spokesperson.

Ferrari has only created about a dozen of these bespoke cars since the “one-off” program launched a few years ago, but it said the program is gaining traction, which could be helping the company’s bottom line.

Ferrari reported record revenue in the first six months of this year, up nearly 15% compared to the same period in the previous year, even as it sold fewer cars. Profits for the period also rose by 10%.

Source – http://money.cnn.com/2014/10/27/luxury/ferrari-car-sergio/index.html

The new owners of the Sergio can expect delivery in early 2015