Maserati debut the Alfieri at Geneva

Curvaceous and sensual, the Maserati Alfieri made a dashing debut at the Geneva Motor Show.

How do you upstage a Ferrari and, potentially, even a 610-horsepower Lamborghini?

You create a car that is so curvaceous and sensual, it makes everything else look absolutely dull and dreary.

It's tough to keep your hands off the new Maserati Alfieri concept.

It’s tough to keep your hands off the new Maserati Alfieri concept.

We’re not going to suggest the Ferrari California or Lamborghini Huracán, both of which appeared today at the Geneva Motor Show, aren’t some pretty amazing machines.

It’s just that the Maserati Alfieri concept is achingly beautiful – trust us, it was difficult not to run our hands along the body of this Italian sports coupe.

Maserati is expected to put the Alfieri into production in the next year or two.

Maserati is expected to put the Alfieri into production in the next year or two.

Luckily for Maserati, they had one of the most diligent dusters and fingerprint smudge removers at the show!

In our opinion, what you’re looking at is the next-generation Maserati GranTurismo. Exactly how much of the Alfieri makes it to production remains to be seen, of course.

It wasn't immediately clear what would power the Alfieri when it goes into production.

It wasn’t immediately clear what would power the Alfieri when it goes into production.

Yet if it looks anything like this concept car, Maserati is going to have to fight back a hoard of well-heeled car buyers.

Details are scarce, though it’s likely the Alfieri would continue with a version of the current GranTurismo’s delicious-sounding 454-hp 4.7-liter V-8.

The Maserati Alfieri may have just upset both Ferrari and Lamborghini at the Geneva Motor Show on Tuesday.

The Maserati Alfieri may have just upset both Ferrari and Lamborghini at the Geneva Motor Show on Tuesday.

Once the car reaches production – and our guess is that this will happen within 12-24 months – we expect the price to remain around the same $126,000 you’d pay for the 2014 GranTurismo coupe.

This is assuming the Alfieri actually makes it to production. There’s a good chance the car was built just for the show circuit.

We doubt that very much, however.

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