Yet again, we are seeing record breaking sales in luxury cars across the board. Today we bring the facts and figures for Bentley’s first half of 2014.
Luxury car marker Bentley is set to break more sales records in 2014 after global deliveries increased by almost a quarter in the first six months of the year. There has been particularly strong growth for the group in China and the Middle East, although UK sales have also risen.
Bentley, which reported its best ever performance in 2013, said deliveries increased by 23 per cent to 5,254 cars in the six months to 30 June 2014.
This is compared with 4,279 cars in the first six months of 2013.
Americans remained the group’s biggest region with an 8 per cent rise in sales during the six months.
But China is a growing country for Bentley after deliveries soared by 61 per cent to 1,388 cars, boosted by the success of the Flying Spur and Flying Spur V8.
In the Asia Pacific region the figure was up by 46 per cent while in the Middle East there was a 27 per cent rise in deliveries.
Meanwhile, in Europe sales were up 11 per cent boosted by a strong performance in Germany.
UK deliveries rose by 2 per cent to 713 cars.
Bentley has also announced a foray into the telecommunications market through a partnership with luxury smartphone maker Vertu.
Under a five-year deal, five Bentley smartphones are to be released featuring design elements of the brand as well as lifestyle services.
A Bentley app will also be included on each phone.
Kevin Rose, Bentley’s board member for sales, marketing and aftersales, said: “There is simply no-one in the luxury automotive sector that can match these results. We continue to prove we are the world’s most sought after luxury car brand. It’s vital to continuously develop in our exclusive market, as our customers are the most discerning.
“There is no question that some markets will remain tough but we are confident of a good 2014.”
The interim performance follows a record 2013 with the group reporting its highest delivery, turnover and profit figures in its 95-year history.
Source http://www.insidermedia.com/insider/north-west/118677-bentley-record-2014/